Soon after that function, I opened Beardbrand in an effort to connect beardsmen and create a community.

Soon after that function, I opened Beardbrand in an effort to connect beardsmen and create a community.

You began down with a blog site, a YouTube route, and a Tumblr web log. On these networks we revealed your know-how about increasing a beard and given design inspiration for others. In the end, the aim were supply resources required for guy feeling comfortable about growing their own mustache, and I additionally desired to finalize the damaging stereotypes about beardsmen are idle or unkempt.

Most people went on running a blog, generating videos, and Tumbling for many days. It actually was quite worthwhile to say my own activities of increasing out the yeard, and connecting along with those who struggled with simple very same problems. Preferably your statement aided those developing beards how to get the software wanted to put on undesired facial hair at work, yourself, and around people they know.

Beardbrand would be tiny at this juncture, but i usually got a more substantial dream for exactley what it could possibly being. Some people would highly doubt the chance of the organization and refer to it a distinct segment markets without having room for expansion (no pun supposed). They’d talk to, “what happens when this beard craze completes?” The simple answer to this real question is; “the grazing trend is end currently, and Beardbrand will likely be respected the rate.”

Through 2012 Beardbrand grew gradually and organically. It has been toward the conclusion the entire year that all of the the types would get into place that permitted Beardbrand to inflate.

Eric Bandholz

Lindsey Reinders

Jeremy McGee


In fall season of 2012, I came to a Startup month event in Spokane, WA. I experienced this concept for a bearded tv set coordinate that profiles wonderful beardsmen around the world. We might check out brand new destinations and countries, and determine extraordinary tales. I pitched the theory and got countless glowing comments, although adequate to have the ability to contend. As an alternative, your fate transformed, and that I signed up with a group that has been encouraged by Lindsey Reinders. That personnel consisted of a small grouping of talented folk – contains Jeremy McGee.

It had been this business vacation task that united us and in addition we realized which three of people work very well collectively. The fact is, the group got extremely successful that many of us finished promoting the greatest app your competition. Lindsey, Jeremy, and that I continuing in which to stay feel and vowed to get started an enterprise together.

Beardbrand’s community had been mobile along as normal, as soon as I had been called by a brand new York circumstances reporter. The reporter got undertaking a story on beard maintenance systems and desired my own skills. She has also been happy making use of the small neighborhood that was just starting to increase. The chat together is the catalyst that officially contributed the group together to launch the Beardbrand store.

Photos via Paul Stocker

Beardbrand was included in a York moments document and put that tale as a driver to produce the store.

Our freshly located group bootstrapped the organization and established with merely $30 and dedication from a seller. You hustled and pieced collectively a store which launched the day before the content published.

From that night, this business has grown consistently month on period. We have tried it by hooking up with his consumers and also by promoting good products and provider. You carry out acts the old fashioned means – most people purchase all of our catalog, respond to our customers, and market just equipment most people physically have faith in.

Lindsey Reinders handles the merchandise purchase and sweeping procedures; Jeremy McGee protects operations and plan; and I also’m the spokesman and marketing dude. Along most of us form a united and efficient organization, usually for a passing fancy webpage concerning the vision, community, and outlook regarding the businesses.

the VIEW

We had been weary of beards being left to kitschy, cheaper services and products. You believed these materials will be the explanation most people genuinely believe that beards is a fad. Beardbrand desires to take top of the line treatments for beardsmen. The brushing products utilize natural basic products therefore we need all of our customers to possess a good experience with their particular beards – crappy merchandise normally help out with that aspect.

Together with creating terrific services service, we’d like to change the method society investigates beardsmen. You may still find organizations exactly who require men to groom, as there are adverse vocabulary made use of towards beardsmen that however remains throughout our community. One example is, the expression “clean-shaven” is “completely-shaven” or “beardless.”

These updates devote some time, but advances has been created. Just recently Disney alleviated their particular insurance policy on beards and various other companies tends to be joining fit. We cannot try this by yourself, and then we need you to allow us to changes world. Match all of us by joining the subscriber list below, and finally – mustache on!


PLANS REPORT: to improve the way in which society displays beardsmen.

QUEST REPORT: To Generate males awesome.

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